- Links
Link - link - link with every website that you possibly can. After we
design your website, we start you out with a
link from our portfolio
page along with links on our three local
websites. Some charge a small fee
and some are free. Some like to trade links, too. Linking will increase your
popularity which may cause your site to rank higher in some of the search engines. If your website is a hard to spell name or abbreviation and/or includes a
( - ) in the web address, you will have to promote it even
more. Your prospective
visitors need to know where to find you!
- Place Your URL
(website address) In Your Print Ads
Think of this as extending your print ad. Readers that have Internet access can go
directly to your website to get more details about your business. Remember to proof
the ad carefully - we have seen several ads that state the "website" but instead
it is their E-Mail address listed. Too late - print ads cannot be changed until it
is time for the next one to be published.
- Utilize your
On-Hold Message
Instead of playing soft rock or jazz, you can tell the caller if they are calling for
directions, hours, prices, etc. that they can surf on over to your website for all of that
information.
- Utilize Your URL
In Your Answering Machine or Voice Mail Messages
For those who call your office or shop outside of working hours, spell out your website
address in your message so that they can get the information they need online.
- Start An E-Mail
Newsletter
Send out mailings every week or month to current and prospective customers announcing
sales, coupons and specials. Announce your website address somewhere in that E-Mail.
- Have A Contest or
Giveaway
Announce a drawing for a FREE something once or twice a month. Everyone loves FREE!
Have your visitors sign up via your online form that asks them if they would like
to receive your newsletter. Now you will have a terrific "address book"
started for that E-Mail Newsletter I mentioned above.
- Include Your URL
On Your Outside Signage
This lets everyone who passes by know what your website address is.
- Magnetic Bumper
Stickers or Window Clings
This is a VERY inexpensive way to advertise your website address and one of the most
effective. Imagine how many vehicles jot down your web address while they are behind
you at a stoplight, walking past your auto that is parked at the grocery store or the
mall, at your child's school, at church, at work - - the possibilities are endless!
Try it - it works!
- Add A Signature
File To Your E-Mail
At the end of every E-Mail message you send out, add the file that contains your contact
information and what's new at your website.
- Encourage
Visitors To Bookmark Your Site
Have you ever found a great website only to be booted off your computer and you had no
idea what the site was? This happens all the time. If you bookmark the site or
add it to your favorites in the very beginning you can go right back to where you were.
(A little hint - hit the refresh key after opening the site from your favorites or
bookmarks so you can be sure to go the most current version).
- Print T-Shirts
Order custom shirts with your website address on them. You can even sponsor a team
or give them away as promotional items.
- Signs &
Banners
Place signs or banners throughout your store or business so all of your customers know you
have a website. Restaurant owners can have their website addresses printed on their
menus, placemats, napkins, pizza boxes, etc. The possibilities are endless.
- TV/Radio Ads
If you currently advertise on television or radio, be sure to add your website address to
your advertisement for your full money's worth.
- Word of Mouth
Talk - talk - talk about your website. You will be surprised how word travels.
Everyone is looking online these days and they should be looking for you!
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